Less is More with Ink Cartridge Ads

At least that’s the case for Ecofill.

The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.

Worth a thousand words, at least five broccoli sandwiches, and a Cannes 2015 Gold award, these images prove that simple ideas always win.

Bravo, Ogilvy & Mather, Bogotá. Your work continues to inspire.

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