Beyoncé Slayed the Super Bowl

When she dropped her music video for “Formation” Saturday morning via Instagram, you knew that Queen Bey had bigger plans. Only time would tell what – or how—she would reveal next.

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Beyoncé is no stranger to real-time marketing. On December 13, 2014, she dropped an entire visual album without a single teaser, and the world took notice. So her decision to drop a music video during Black History month, two days before the Super Bowl, was no mistake. It was well planned, well played.

She built anticipation for a show in which she wasn’t the headliner, was able to make the connection to the Black Lives Matter movement and like a true Queen, pointed toward her upcoming tour—which part of the proceeds go toward helping fix the Flint water crisis. How can you not love Beyoncé?

Give the woman several rounds of broccoli sandwiches. There’s no marketing blitz quite like the Queen’s.

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