Geico will now skip half of their ads for you. What’s the catch?
And that’s the catch. You want to watch the extended versions. (And they’re pretty bizarre.) So you’ll spend two minutes longer with an ad you didn’t want watch in the first place.
See the rest of the spots: https://youtu.be/XSV8AjIEUhE?list=PLwTsyIROsacim24vPVm-6Vf_P5AtfvMk9
Beyoncé is no stranger to real-time marketing. On December 13, 2014, she dropped an entire visual album without a single teaser, and the world took notice. So her decision to drop a music video during Black History month, two days before the Super Bowl, was no mistake. It was well planned, well played.
She built anticipation for a show in which she wasn’t the headliner, was able to make the connection to the Black Lives Matter movement and like a true Queen, pointed toward her upcoming tour—which part of the proceeds go toward helping fix the Flint water crisis. How can you not love Beyoncé?
Give the woman several rounds of broccoli sandwiches. There’s no marketing blitz quite like the Queen’s.
At least that’s the case for Ecofill.
The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.
Watch out Mom & Dad. Evolve is not messing around. But your kids are.
Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?
Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.
Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.
And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.
Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.
The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.
The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!
The music hits the walls, the floor, the furniture– every aspect is transformed by music in the ads. “Sonos your home” the ads declare.
Give 72andSunny and 1stAveMachine five broccoli sandwiches a piece. Sonos’ agency and production company quite literally rocked these ads, (see Forest, Gold, Claymation, Explosions and Melt). Who doesn’t want to Sonos their home after these?