SK Energy Shots’ advertising is bemusing to say the least. An energy drink that attempts to use humor, celebrities, demonstrate its abilities, and change the world gets a little lost in its own commercial efforts.
Pure Growth Partners, SK Energy Shots’ agency, had a good idea: rebrand 50 Cent’s energy drink. And 50 Cent’s intentions were wonderful as well: use his fame to make a positive change and provide a meal to a hungry child with every SK Energy Shot sold. So what went wrong here?
Lots of energy and little focus. SK Energy Shot’s advertising seems to get lost in the numerous ideas they try to portray. It’s too bad really, because there’s a lot of potential in a brand like this.
Hopefully, they can munch on their three broccoli sandwiches and refocus their efforts.
Maybe the FCC has pulled the Trix Swirl’s poor advertising today. Maybe the commercial has yet to be put online. Either way, General Mills gets only two broccoli sandwiches for this drug allusion.
In the :30 TV spot, (currently airing between SpongeBob episodes), three children impersonate a police officer, police chief, and the third dresses in mock “gangster” attire. The police ask the “gangster” why Trix Swirls; what’s so great about them? The kid makes comments alluding to the cereal getting him high. The boy then rips his clothes off revealing the Trix rabbit.
Sound like a cereal you want to give to your kids?
Honestly. The advertising overall for Trix has been consistently good; sugary cereal that a rabbit covets and kids’ love. So I think you went a little too far, General Mills.
Chew on some broccoli for a while. You may want to rethink that advertising idea.
You may not like broccoli sandwiches, (unless it had some hairless benefits), but you only deserve one anyway. As a consumer in the demographic you are targeting, I’m embarrassed by your advertising campaigns. Talk about superficial thinking.
Fire your agency. There needs to be something more than hyper-sexualizing women. Sure, sex sells, but no one needs to use creative thought to come up with that idea. What if you focused on the time aspect that it saves women who shave? Or how waxing is easier to do and less expensive in the long run? Maybe, talk about how women can go on vacation and not have to worry about shaving in a gross, cheap, hotel shower?
You can do better. Munch on your single sandwich while you mull this over. Think a little harder, and your advertising will be worthy many broccoli sandwiches.