“Pocket Like It’s Hot” attempts to hit stars all across the target audience’s radar. From the renowned Snoop Dogg to the obscure “Herbie Hot Pocket,” Threshold Interactive endeavored to get guys 14-25 laughing and hungry.
The advertising Microsoft did to revamp its Internet Explorer 9 campaign is interesting, but not quite right. Can you figure out the anomaly in its television spots?
Microsoft’s in-house creative would deserve a high-five if not for one issue: the music in these spots. The beat and rhythm of these commercials are dead-on, but the lyrics convey a different message, the wrong message even.
Singer Alex Clare‘s song, “Too Close,” tells of a breakup; a heartache. Is IE9 trying to say it’s breaking up from its old ways? Or is IE9 simply using a song because of its strong beats and electronic vibe without paying attention to the lyrics attached?
Munch on your four broccoli sandwiches carefully, Microsoft. You don’t want your advertising to imply more than you mean.
SK Energy Shots’ advertising is bemusing to say the least. An energy drink that attempts to use humor, celebrities, demonstrate its abilities, and change the world gets a little lost in its own commercial efforts.
Pure Growth Partners, SK Energy Shots’ agency, had a good idea: rebrand 50 Cent’s energy drink. And 50 Cent’s intentions were wonderful as well: use his fame to make a positive change and provide a meal to a hungry child with every SK Energy Shot sold. So what went wrong here?
Lots of energy and little focus. SK Energy Shot’s advertising seems to get lost in the numerous ideas they try to portray. It’s too bad really, because there’s a lot of potential in a brand like this.
Hopefully, they can munch on their three broccoli sandwiches and refocus their efforts.