Tagged: amanda erinc writer

You Don’t Want to Fast Forward through Geico’s New Ads

Geico will now skip half of their ads for you. What’s the catch?

The insurance company is on the joke. And has been. Following up their award-winning, unskippable preroll ads, Geico’s newest campaign leaves you wondering, “What did I miss?”

And that’s the catch. You want to watch the extended versions. (And they’re pretty bizarre.) So you’ll spend two minutes longer with an ad you didn’t want watch in the first place.

Well played, The Martin Agency. Give the AOR a full round of broccoli sandwiches. They’ve done it again.

See the rest of the spots: https://youtu.be/XSV8AjIEUhE?list=PLwTsyIROsacim24vPVm-6Vf_P5AtfvMk9

When Real Estate Ads Tell It Like It Is

Forget House Hunters. Trulia understands what it means to be “trulihome” and why.

In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”

So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.

Mekanism deserves a hearty four broccoli sandwiches. Their campaign is just rolling out, so it’ll be interesting to see what else they have in store.