Easy-to-use for everyone — everyone. That’s what Apple’s newest ad emphasizes.
And Apple practices what it preaches. Made by a woman with cerebral palsy, the ad shows how the technology is exactly what Apple says it is.
Give the brains behind this spot five broccoli sandwiches. This is classy, relatable and displays the newest Apple products in a very human way. Bravo.
Geico will now skip half of their ads for you. What’s the catch?
And that’s the catch. You want to watch the extended versions. (And they’re pretty bizarre.) So you’ll spend two minutes longer with an ad you didn’t want watch in the first place.
See the rest of the spots: https://youtu.be/XSV8AjIEUhE?list=PLwTsyIROsacim24vPVm-6Vf_P5AtfvMk9
In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”
So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.
At least that’s the case for Ecofill.
The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.
On May 2, 2015, thousands of Brits welcomed the arrival of one baby. Pampers welcomed “every baby.”
The diaper company filmed and created a spot within the same 24 hours that Princess Charlotte was born. Featuring numerous families and their newborns on their special day, Pampers was able to capitalize on the significance of the royal arrival— as well as the importance of every child’s. “Because to us, every baby is a prince or princess and we wish them all love, sleep and play.”
If you hadn’t seen the blockbuster before, you’ll want to now. The LEGO Movie’s star-studded performance of “Everything Is Awesome,” rocked with Oscars made out of Legos, costumed dancers that mirrored the movie, and a vibe so upbeat, you (almost) forgot that the film hadn’t won any awards. It was positive, interactive, and left you wanting more. Even Oprah was excited.
Give Michael McNally (Lego Systems’ senior director, brand relations) and team a whole round of broccoli sandwiches. The LEGO Movie created a show-stopper that made you want to watch the movie all over again. And that’s how advertising is done.
Watch out Mom & Dad. Evolve is not messing around. But your kids are.
Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?