In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”
So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.
At least that’s the case for Ecofill.
The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.
How do you get the word out that you’re a “proper coffee shop” in Amsterdam—serving actual coffee? Let stoners do the talking.
That’s what Moyee Coffee did. The shop asked those under the influence to taste test their coffee, believing that pot heightens the senses. And while the results are amusing— it tastes “like a forest… with chimpanzees”—they show off the robust, complex flavors that you can find at the shop.
If you hadn’t seen the blockbuster before, you’ll want to now. The LEGO Movie’s star-studded performance of “Everything Is Awesome,” rocked with Oscars made out of Legos, costumed dancers that mirrored the movie, and a vibe so upbeat, you (almost) forgot that the film hadn’t won any awards. It was positive, interactive, and left you wanting more. Even Oprah was excited.
Give Michael McNally (Lego Systems’ senior director, brand relations) and team a whole round of broccoli sandwiches. The LEGO Movie created a show-stopper that made you want to watch the movie all over again. And that’s how advertising is done.
Watch out Mom & Dad. Evolve is not messing around. But your kids are.
Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?
Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.
Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.
And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.
Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.
The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.
The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!