Tagged: big ideas

When Real Estate Ads Tell It Like It Is

Forget House Hunters. Trulia understands what it means to be “trulihome” and why.

In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”

So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.

Mekanism deserves a hearty four broccoli sandwiches. Their campaign is just rolling out, so it’ll be interesting to see what else they have in store.

Less is More with Ink Cartridge Ads

At least that’s the case for Ecofill.

The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.

Worth a thousand words, at least five broccoli sandwiches, and a Cannes 2015 Gold award, these images prove that simple ideas always win.

Bravo, Ogilvy & Mather, Bogotá. Your work continues to inspire.

Coffee and Cannabis: a Taste Test with a Twist

How do you get the word out that you’re a “proper coffee shop” in Amsterdam—serving actual coffee? Let stoners do the talking.

That’s what Moyee Coffee did. The shop asked those under the influence to taste test their coffee, believing that pot heightens the senses. And while the results are amusing— it tastes “like a forest… with chimpanzees”—they show off the robust, complex flavors that you can find at the shop.

Give 180Amsterdam four broccoli sandwiches. The agency’s concept is clever, making Moyee Coffee’s location a strength rather than a problem. Let’s see if they can take this idea further.

And the sandwich goes to The LEGO Movie.

Give it up to The LEGO Movie for their awesome performance during last night’s 87th Academy Awards.

 Brow Beat Slate's Culture Blog Feb. 22 2015 10:18 PM Everything Was Awesome About the Oscars’ “Everything Is Awesome” Performance

If you hadn’t seen the blockbuster before, you’ll want to now. The LEGO Movie’s star-studded performance of “Everything Is Awesome,” rocked with Oscars made out of Legos, costumed dancers that mirrored the movie, and a vibe so upbeat, you (almost) forgot that the film hadn’t won any awards. It was positive, interactive, and left you wanting more. Even Oprah was excited.

Give Michael McNally (Lego Systems’ senior director, brand relations) and team a whole round of broccoli sandwiches. The LEGO Movie created a show-stopper that made you want to watch the movie all over again. And that’s how advertising is done.

Sex, Guns and a PSA

Watch out Mom & Dad. Evolve is not messing around. But your kids are.

If They Find It, They'll Play With It. Evolve Ad

Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?

If They Find It, They'll Play With It. Evolve Ad

Give McCann New York five out of five broccoli sandwiches. Evolve’s PSAs used just the right amount of humor, building off of last year’s spot.

Bizarre, Risky and One of the Best Super Bowl Ads

Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.

 

Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.

And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.

Give Fallon a whole feast of broccoli sandwiches. The ad agency made the (estimated) $4.5 million gamble worthwhile.

Cereal Ads Encourage Kids to Play with Their Food

Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.

 

The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.

The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!

Well done, BBH London. The agency behind this witty campaign deserves a full five broccoli sandwiches. If only cereal tasted well with broccoli.