Tagged: campaign brilliance

You Don’t Want to Fast Forward through Geico’s New Ads

Geico will now skip half of their ads for you. What’s the catch?

The insurance company is on the joke. And has been. Following up their award-winning, unskippable preroll ads, Geico’s newest campaign leaves you wondering, “What did I miss?”

And that’s the catch. You want to watch the extended versions. (And they’re pretty bizarre.) So you’ll spend two minutes longer with an ad you didn’t want watch in the first place.

Well played, The Martin Agency. Give the AOR a full round of broccoli sandwiches. They’ve done it again.

See the rest of the spots: https://youtu.be/XSV8AjIEUhE?list=PLwTsyIROsacim24vPVm-6Vf_P5AtfvMk9

Beyoncé Slayed the Super Bowl

When she dropped her music video for “Formation” Saturday morning via Instagram, you knew that Queen Bey had bigger plans. Only time would tell what – or how—she would reveal next.

http://static.stereogum.com/uploads/2016/02/1035x1035-image003-640x640.jpg

Beyoncé is no stranger to real-time marketing. On December 13, 2014, she dropped an entire visual album without a single teaser, and the world took notice. So her decision to drop a music video during Black History month, two days before the Super Bowl, was no mistake. It was well planned, well played.

She built anticipation for a show in which she wasn’t the headliner, was able to make the connection to the Black Lives Matter movement and like a true Queen, pointed toward her upcoming tour—which part of the proceeds go toward helping fix the Flint water crisis. How can you not love Beyoncé?

Give the woman several rounds of broccoli sandwiches. There’s no marketing blitz quite like the Queen’s.

Less is More with Ink Cartridge Ads

At least that’s the case for Ecofill.

The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.

Worth a thousand words, at least five broccoli sandwiches, and a Cannes 2015 Gold award, these images prove that simple ideas always win.

Bravo, Ogilvy & Mather, Bogotá. Your work continues to inspire.

Sex, Guns and a PSA

Watch out Mom & Dad. Evolve is not messing around. But your kids are.

If They Find It, They'll Play With It. Evolve Ad

Whether you’re pro or anti gun control, kids’ safety matters. And what better way to show that than with these ads?

If They Find It, They'll Play With It. Evolve Ad

Give McCann New York five out of five broccoli sandwiches. Evolve’s PSAs used just the right amount of humor, building off of last year’s spot.

Bizarre, Risky and One of the Best Super Bowl Ads

Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.

 

Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.

And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.

Give Fallon a whole feast of broccoli sandwiches. The ad agency made the (estimated) $4.5 million gamble worthwhile.

Cereal Ads Encourage Kids to Play with Their Food

Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.

 

The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.

The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!

Well done, BBH London. The agency behind this witty campaign deserves a full five broccoli sandwiches. If only cereal tasted well with broccoli.

Music Hits the Spot, the Floor and the Wall with Sonos

Sound literally meets art. That’s how Sonos’ ads portray pitch-perfect, HiFi surround sound in your home.

The music hits the walls, the floor, the furniture– every aspect is transformed by music in the ads. “Sonos your home” the ads declare.

Give 72andSunny and 1stAveMachine five broccoli sandwiches a piece. Sonos’ agency and production company quite literally rocked these ads, (see Forest, Gold, Claymation, Explosions and Melt). Who doesn’t want to Sonos their home after these?