Tagged: copywriter

Cereal Ads Encourage Kids to Play with Their Food

Weetabix is asking kids to play with their food. And the task is both delicious and downright clever.

 

The UK cereal brand is showing kids how they can whip up a better breakfast through wholesome “Weetabuddy” characters. Each TV spot introduces different Weetabuddies, then challenges kids to make their own.

The cereal brand then tops off each ad with the Weetabuddy Contest. Kids can upload and enter their Weetabuddy to win their very own Weetabuddy Creator Kit, (which is probably more cereal)!

Well done, BBH London. The agency behind this witty campaign deserves a full five broccoli sandwiches. If only cereal tasted well with broccoli.

JetBlue Flies It Forward to Infinity and Beyond

Please, please, PLEASE give JetBlue and their ad agency five out of five broccoli sandwiches.

The airline has decided to give people the chance to take one flight, anywhere they want, to help make people’s lives better in another city. Want to inspire people with art? JetBlue can help you with that. Want to donate books to your hometown? Just “Fly It Forward.”

What’s the catch? You pick the next person deserving to fly from wherever you land. So if you’re in NYC, you better consider submitting your story now. Someone may choose you and your humanitarian efforts to catch the next flight.

Mullen and JetBlue owned this idea–and their campaign just launched.