Tagged: mandy erinc

Apples Latest Spot Practices What It Preaches

Easy-to-use for everyone — everyone. That’s what Apple’s newest ad emphasizes.

And Apple practices what it preaches. Made by a woman with cerebral palsy, the ad shows how the technology is exactly what Apple says it is.

Give the brains behind this spot five broccoli sandwiches. This is classy, relatable and displays the newest Apple products in a very human way. Bravo.

You Don’t Want to Fast Forward through Geico’s New Ads

Geico will now skip half of their ads for you. What’s the catch?

The insurance company is on the joke. And has been. Following up their award-winning, unskippable preroll ads, Geico’s newest campaign leaves you wondering, “What did I miss?”

And that’s the catch. You want to watch the extended versions. (And they’re pretty bizarre.) So you’ll spend two minutes longer with an ad you didn’t want watch in the first place.

Well played, The Martin Agency. Give the AOR a full round of broccoli sandwiches. They’ve done it again.

See the rest of the spots: https://youtu.be/XSV8AjIEUhE?list=PLwTsyIROsacim24vPVm-6Vf_P5AtfvMk9

When Real Estate Ads Tell It Like It Is

Forget House Hunters. Trulia understands what it means to be “trulihome” and why.

In their latest campaign, the real estate site winks at home buyers and the real reasons they want certain features. Trulia pokes fun, but their tagline hits the sweet spot: “Find a home where you can be you.”

So Trulia invites you to get in on the fun. Their landing page lets you take a shot at $25,000 toward a new home, and shows real-life confessions from current home owners.

Mekanism deserves a hearty four broccoli sandwiches. Their campaign is just rolling out, so it’ll be interesting to see what else they have in store.

Less is More with Ink Cartridge Ads

At least that’s the case for Ecofill.

The Original Ink Cartridges’ brand knows how to show value—especially it’s own. Using less and less of a key printer color, Ecofill’s outdoor ads speak volumes.

Worth a thousand words, at least five broccoli sandwiches, and a Cannes 2015 Gold award, these images prove that simple ideas always win.

Bravo, Ogilvy & Mather, Bogotá. Your work continues to inspire.

“Every Baby” Receives a Royal Welcome in Pampers Ad

On May 2, 2015, thousands of Brits welcomed the arrival of one baby. Pampers welcomed “every baby.”

The diaper company filmed and created a spot within the same 24 hours that Princess Charlotte was born. Featuring numerous families and their newborns on their special day, Pampers was able to capitalize on the significance of the royal arrival— as well as the importance of every child’s. “Because to us, every baby is a prince or princess and we wish them all love, sleep and play.”

Simple and well timed. Bravo, Saatchi & Saatchi. Give the agency behind this ad and ensuing campaign a full five broccoli sandwiches.

Bizarre, Risky and One of the Best Super Bowl Ads

Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.

 

Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.

And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.

Give Fallon a whole feast of broccoli sandwiches. The ad agency made the (estimated) $4.5 million gamble worthwhile.

When the Year in Review Is Hazy, Share and Donate

What if you couldn’t recall the last year—and Google’s and Yahoo’s accounts don’t help?

That’s what it’s like to have Alzheimer’s. Spoofing the 2014’s year in review videos, the spot for Alzheimer Nederland hits home. How could you remember the last year if you struggle with recalling the last 10 or 15?

 

Bravo, N=5 Amsterdam. The ad agency deserves a full round of broccoli sandwiches for their simple idea helping a good cause.