Beyoncé is no stranger to real-time marketing. On December 13, 2014, she dropped an entire visual album without a single teaser, and the world took notice. So her decision to drop a music video during Black History month, two days before the Super Bowl, was no mistake. It was well planned, well played.
She built anticipation for a show in which she wasn’t the headliner, was able to make the connection to the Black Lives Matter movement and like a true Queen, pointed toward her upcoming tour—which part of the proceeds go toward helping fix the Flint water crisis. How can you not love Beyoncé?
Give the woman several rounds of broccoli sandwiches. There’s no marketing blitz quite like the Queen’s.
Loctite’s Super Bowl ad was anything but expected. It was bizarre, risky— and hard to look away from.
Who could forget a group of eccentrics dancing and singing about glue? It was funny, surprising and memorable— exactly what you want to see during the Super Bowl.
And the campaign to go along with this spot is just as good. On Loctite’s WIN AT GLUE tumblr, you can download the brand’s “album full of bangers,” purchase t-shirts that say, “Loctite glue saved my marriage,” or watch “how-do’s,” tutorials using Loctite with unique projects.
Budweiser sure knows how to leave an impression.
With a simple story, the right song, and perfect symbolism, this Super Bowl spot hits the mark. You know the ad is for Budweiser, for beer, and yet, people of all ages can understand the relationship between a foal and its breeder.
This Clydesdale spot stands above the rest. Not only does it tug your heartstrings, but you also remember the spot and the brand later. Budweiser then tops it off with user engagement.